Modern Marketing Techniques

As I was browsing through the articles under my required blogs I came across a few I felt were very interesting. One article under Modern Marketing called Upping the Hackability presented an innovative marketing concept that I was unaware had been done. It talked about how two different companies invented products that instead of the same old boring marketing techniques used a different witty approach to get their message across to consumers, in order to promote open source software. The Open-Cola company invented a can of soda that wasn't Coke or Pepsi, but a generic cola that people could alter and change and make into their own soda. There were recipes online and the only guidelines were that if you changed the recipe or ingredients you needed to update it online using the open source software. Another company introduced a product called Free Beer with the same idea of getting more people involved in the open source technique on the web. People could find the ingredients and process of how to make beer online as long as they contributed their views and any changes they wanted to make to the website. Both of these products have nothing to do with soda or beer, instead they are being used as underlying tactics to promote open sourcing. I thought that in a world where marketing is key to any business this was a new and unique way to get the open sourcing idea spread.

First Wikipedia Edit

I made my first Wikipedia edit on the article about the Rockaway Townsquare Mall. This is the mall that I shop at when I am at home in New Jersey. There is still much more I can expand on that Wikipedia has not included so far, but for now I added just a small piece of information. I wrote a little about the group that owns the mall and the visa gift card they offer for customers to purchase. My edit is here under Expansion.

Second Introductory Post

This blog is a project for Buad477. I think this is going to be a very interactive and informational class that will benefit everyone. I am a senior marketing and finance major and am looking forward to learning how to use blogging in the real world. Information technology is becoming more mainstream and in the future will be vital to every business. This is just the beginning of the learning curve, but to learn how to set up your own blog accounts go to Buad477.

I am still trying to figure out how to show on the class website that I subscribed to blogger and bloglines, but looks like this could be fun! In the meantime, I am going to waste some of my time here.

Test first blog!