Amazon Associates

I was already a member of amazon and subscribed to be a member of the associate program successfully as well. I know where to add a page element, but then I am not positive where I am supposed to post different products I would like to link to. I am sure it is right in front of me so I will keep playing around and looking until I figure it out.

Stiuqxela

It is quite funny how this guy Chris is winning in a contest he is not even a part of, but good for him, he obviously knows what he is doing. If I had more articles written and places people could view the word stiuqxela I would definitely have a better ranking. For now, I will have to remain blogging and including stiuqxela in my work.

Media Mix

We have been talking a lot about different ways for companies to advertise and promote their products and services. In an article we read today called Media Mix, Rupert Murdoch gave us his views on how traditional companies need to adapt to the changing technology in news media. This coming from Rupert Murdoch is a significant thing. He is a global media mogul and has always been involved in traditional media. From the New York Times to Fox, newspapers and television are faced with many challenged reaching the masses. People do not want to be told anymore the news. they want to participate and interact with one another about current issues in the world today. That is one reason why blogs and message boards are becoming more popular. People can subscribe to newspapers online, watch TV shows online, record TV shows using products like TiVo, and much more. All of these enable people to get whatever they want when they want it which in turn puts traditional media on the back burner. Murdoch explains that traditional media companies like himself, can take advantage of these new opportunities evolving and adapt to the new technologies. He also shows that although people want to interact with one another and voice their news, content quality is still needed and companies that can put out and oversee that quality information is being written will win in the end. Murdoch has already hopped on the bandwagon and adapted to the change by buying MySpace $580 million!
To find out more look at some of these articles.

John Edward's Haircut

I found this article and thought it was extremely entertaining. It shows that people really do love talking about just about anything and making it into a bigger issue than it is. It refers to an article about John Edwards getting $400 haircuts and how he charged them to his campaign account. Due to his actions, people are giving him negative flack in his political campaign. People feel it showed a lack of judgement and no matter how wealthy you are, you should not charge expensive hiarcuts like the one Edwards got to his campaign budget. I think it is more humorous than a serious issue, but everyone has their opinion.

Enhance Brainpower

As I was browsing through my teammates recent blog posts I came across an article that Ashley found through another classmate. It was an article called Why Exercise Boosts Brainpower. It was about a study done on mice to grow new cells resulting from exercise. These new cells would be in a part of the brain that effects memory in adults starting at age 30. Similar to Ashley, my grandfather has Dementia, the early stage of Alzheimer's disease. Although it seems far fetched that exercising would actually grow these new cells in the brain and improve your memory, at least they are still working to come up with some type of treatment for Alzheimer's patients that can at least slow down or lessen memory loss. I think it is a great idea and hope that in the near future something can be created to help this disease. It would be interesting to find out a little more about the process.

Google Adwords

Recently, we have been discussing Googles Adwords and how websites can pay per click to gain a higher ranking on a Google search. This past summer I interned at a small human resource company in New York City called Retensa. I was the Marketing Associate, job that entailed pretty much all online advertising. I basically registered the company website in as many search engines and yellow pages as I could find. We also had an Adwords account where I would identify the most popular words people would search to find a website like Retensa. I would track how well our Adwords were working at bringing customers to our website. It was very interesting how the keywords worked and how websites can pay per click and pay per call to attract more viewers. Companies can really use many of Googles resources to market their website even without spending loads of money. Everyone should take a look at how Adwords works and the amazing things the Internet lets you do today.

Google not only is there to help big businesses that have big budgets, but small local businesses as well through their coupons and free listings. To find out more about Googles free offerings that will benefit any size company their is a great article to read called Google Local: For More Than Just Local Businesses.

Guest Speaker

In class on Friday, the creators of DealCatcher.com came to class to talk about how they started and what their company is all about. I thought it was very interesting because I had never heard of DealCatcher and enjoyed hearing about how their site works. The President and founder of the company, Dan Baxter, was actually a student of the University of Delaware and did not know his concept would be such a big hit. Baxter was only looking to help his family and friends save money and show them where to go to get the right discounts and find coupons that can be beneficial. Instead the site gets over 35,000 hits a day and increasing at a rapid pace. I will definitely check out the site on a more frequent basis and tell my family and friends about it. I think it is very helpful especially if you have a product in mind that you are looking to buy. You can put that product as a special keyword and DealCatcher will contact you when special promotions or discounts are available for the specific product you are searching for.

Keep updated on the stiugxela search engine experiment.